Social Media Construction Towards Da'wah Activities: A Perspective From Peter L. Berger's Social Construction Theory

Abstract

This research aims to analyze the construction of social media in relation to da'wah activities from the perspective of Peter L. Berger's social construction theory. Social media has become a significant platform in influencing and shaping da'wah activities in the digital era. Through a qualitative approach and literature study, this research analyzes how social media actively constructs and shapes da'wah activities. The study presents the key concepts of Berger's social construction theory and relates them to the role of social media in da'wah. The findings of this study provide insights into how social media influences and shapes da'wah activities in the digital era. This research has important implications for understanding the dynamics of da'wah in the digital context. With a better understanding of the construction of social media in relation to da'wah activities, da'wah activists can effectively utilize social media as a tool for spreading da'wah messages, building interactions with the audience, and developing da'wah strategies that are relevant to the current digital context.